If you are unsure of whether your business should be marketing on Pinterest have a quick read of Emma Dunbar’s 10 reasons why your business needs to be on Pinterest.
In this post we cover some of the top tips to help you improve your Pinterest Marketing.
Pinterest For Business
Pinterest for business is different from your personal account. If you don’t have a business account already, or if you have a personal account you will need to sign up for a Pinterest for Business Account to avail of Pinterest’s full marketing potential.
Connect Your Social Media
- From your profile click the bolt button
- Pick or scroll down to Social Networks
- Change Log in with Facebook or Connect with Twitter to Yes
- When prompted, allow Pinterest to access your account
- Click Save Settings when finished
Pick the categories that are most relevant to your business as well as popular. If fashion is not relevant to your business don’t have a board dedicated to outfits. Knowing what the most popular categories are will help you know which boards will work for your business and brand. See what people are most loving on Pinterest today: Most Popular Today
You must have a business account to access Pinterest Analytics – another reason to sign up. This feature allows you to see what people like most from your website and Pinterest profile. Gain demographic information on your audience such as: interests, location and gender. Promoted Pins/Pinterest Ads are powerful for generating awareness, traffic and engagement however, they are currently only available if your business profile is US, CA or UK. Pinterest are currently rolling this feature out to Ireland, Australia & New Zealand.
“The goal is to turn data into information, and information into insight.” – Carly Fiorina.
Create Engaging Pins
Consumers love using Pinterest to gain knowledge and ideas for pursuing their interests or projects. Informative pins receive up to 30% more engagement than other pins. Try creating instructographics and infographics with relevance to your company or brand that include instructions, advice or how to’s. Try to avoid too much branding on Pins as Pinterest users can be cautious of Pins that look too much like ads. Keep your logo’s and text small.
Images That Work Best
The ideal ratio for a Pin is 2:3 (600px wide x 900px high). Pins are organised into columns with vertical Pins taking up most space and standing out more. Make sure all your images are high-quality and high-resolution. Featuring single products in realistic settings leads to more saves and closeups. Use Rich Pins to provide more information about product price and availability etc. There are 6 types of Rich Pins: app, movie, recipe, article, product and place.
Engage With Your Audience
“If you want engagement, be engaging. Be conversational. Ask questions. Leave room for your audience to add their voice” – Darren Rowse.
Engage with your followers, comment on and like their Pins. Answer their questions, use their name when engaging. Follow and engage with popular brands – particularly ones relevant to your business.
Best Times To Post
With all social platforms timing depends on your target audience – this information is gained by monitoring and optimising your analytics and strategy. Posting at the right times increases chances of visibility and sharing of your Pins. Buffer have created a cool infographic with the best data: